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Ep 4: How to properly measure content marketing? Is social media effective for B2B? and more with Ryan Bonnici
Just how can you measure the success of your content marketing efforts? Is there one metric that can tell you if you're being successful or not?
Also, are there more effective ways to structure your content marketing team to get better at the publishing, optimization, and promotion of your content?
And, is social media actually effective for B2B companies?
We cover all that and more on episode three of the Growth TLDR with CMO of G2Crowd, Ryan Bonnici.
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By Kieran Flanagan and Scott Tousley
5
3939 ratings
Just how can you measure the success of your content marketing efforts? Is there one metric that can tell you if you're being successful or not?
Also, are there more effective ways to structure your content marketing team to get better at the publishing, optimization, and promotion of your content?
And, is social media actually effective for B2B companies?
We cover all that and more on episode three of the Growth TLDR with CMO of G2Crowd, Ryan Bonnici.