It is no easy feat to get into real estate

investing, let alone succeeding in it. And with the different ways

you can go about it, investing can get confusing quickly. Take

capital-raising, for instance. Not every potential investor is going

to throw money at you, given how rampant scams are nowadays. And

earning their trust isn’t the only thing you need to do when

turning potential investors into passive business partners. Luckily,

on this episode of Wealth Science, we have someone who has taken the

capital-raising space by storm and has no intention of looking back.

Today, Josh Ferrari helps us understand how social media can

dramatically impact capital-raising, why having a vivid vision is

essential for any entrepreneur, and how we can combat skepticism

among potential investors.

Also,

tune in to why investors look for authenticity and relatability in

this episode of Wealth Science with guest Josh Ferrari!

Why

People Invest in Authenticity

Studies

have proven that most people buy on emotion and justify it with logic

later. For instance, when someone goes into a conversation, they

connect with the other person before anything else. After all, we

don’t get excited by how much money the other person makes.

Instead, we care about why we work towards making that much money. In

Josh’s case, when someone is reaching out to invest in their

portal, he always makes sure to have a conversation with them first

before accepting their money. He would ask them about who they are,

where they’re from, and eventually what they are looking for in an

investment. But to his surprise, most of them don’t know what

they’re looking for.

And

so, Josh helps educate them along the process, and when the

opportunity comes up for both him and the investor, he reaches out to

them and gets them on the deal. However, he wouldn’t have succeeded

in turning them from aspiring investors to actual ones if it weren’t

for his authenticity and his want for authenticity back. And as

cliche, as it may sound, a lot of people’s success nowadays can be

attributed to their willingness to be authentic. Ultimately, we are

drawn to what we can relate to, hence why building investor relations

for raising capital is no different from any other relationship. In

the end, mutual authenticity is always an...