Joshua Sutherland breaks down how music gets licensed for the NFL — from promo campaigns and Sunday Spotlight placements to fast-turnaround clearances and cultural moments. He shares what makes a song stand out, why stems matter, and how themes like energy, family, and championship moments shape music selection.

Joshua also shares the story behind landing a Linkin Park placement and the biggest lesson he's learned working at one of the fastest-paced music environments in the industry: great music happens through great teams.

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