Kevin Keith, Chief Marketing Officer at Edible Brands, joins Co-Host Karina Jimenez to share how he builds brands people love. We cover founder-first strategy, turning insights into sharp, shared direction, and why emotional connection beats raw metrics when you’re trying to grow. 

Kevin breaks down what collaboration actually works, what he learned moving from top agencies to the client side, and a memorable “Snapple” mistake that sharpened his leadership skills. He explains how curiosity fuels ideas, why listening to franchisees and customers matters, and how Edible is evolving from “arrangements” to a broader gifting platform. We also discuss mentoring, the strengths and challenges of Gen Z, and developing genuine confidence in your speaking and leadership abilities.