In this episode, Tony Madden sits down Grant Dudson, an award-winning expert in experiential design, discussing his journey and innovative approach to creating multi-sensory consumer experiences. Grant shares how AI has enhanced his creative vision, enabling him to visualise grand ideas and balance digital artistry with physical spaces. They also discuss the importance of creating emotional connections between consumers and brands, personalising spaces for deeper engagement, and the influence of empathy in crafting immersive experiences.