Reags is joined by former Ohio State basketball player Joey Lane to discuss the most important thing in college hoops right now - making money on your name, image and likeness. You may not remember Joey for his on court play but became a viral sensation with his Towel Gang routine at Ohio State yet was unable to make money off of it. We get into how that is talked about within a major hoops locker room, what sort of deals he could have had if this was legal a year ago and his thoughts on Ohio State AD Gene Smith's quotes about the NIL bills.