Now We Build

Ep 4 - Matt Ford - Exiting to Tandem Bank, how to align product and marketing teams and the future of fintech


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Matt discusses his experience with building start-ups, focusing on his first start-up, Pariti, and his role as Chief Product Officer at Tandem. He emphasizes the importance of being product-focused and close to customers in order to deliver value. Matt also talks about the challenges of prioritizing product features and the need for alignment between product and marketing teams. He shares his perspective on product-market fit, highlighting the importance of intuition and feeling the pull from customers. Matt concludes by discussing the challenges of losing product-market fit and provides advice on adjusting product and growth strategies. Matt talks about the importance of understanding the difference between what customers think they want and what they actually need. He advises entrepreneurs to focus on building a small subset of core value drivers for a specific group of users and then expand from there. He emphasizes the need to stay connected to the customer and constantly analyse data to make informed decisions. Matt also shares his insights on the common mistakes early-stage founders make, the importance of building a big problem-solving business for venture capital, and the process of starting Sidekick.


Keywords


startups, product-focused, customers, value, product features, alignment, product-market fit, intuition, pull from customers, adjusting strategies, product market fit, core value drivers, customer connection, data analysis, early-stage mistakes, venture capital, big problem-solving business, Sidekick


Takeaways


  • Being product-focused and close to customers is crucial for delivering value.
  • Prioritizing product features requires considering the impact and effort involved.
  • Alignment between product and marketing teams is important for growth.
  • Product-market fit is a combination of intuition and feeling the pull from customers.
  • Losing product-market fit requires adjusting product and growth strategies. Understand the difference between what customers think they want and what they actually need.
  • Focus on building a small subset of core value drivers for a specific group of users.
  • Stay connected to the customer and constantly analyze data to make informed decisions.
  • Build a big problem-solving business if seeking venture capital.
  • Avoid wasting time on non-essential activities like excessive networking or fundraising.
  • Take advantage of the speed and efficiency of modern product development tools.
  • Create enduring value by finding a unique advantage within a specific community.
  • Build a product that solves a genuine problem and offers significant innovation.


Chapters


00:00 Introduction and Background

02:18 Discovering Product Focus

04:38 Prioritizing Product Features

07:20 Alignment between Product and Marketing Teams

21:12 Challenges of Product-Market Fit

22:01 Understanding Customer Wants and Needs

23:27 Building Core Value Drivers

24:53 Staying Connected to the Customer and Analyzing Data

27:31 Building a Big Problem-Solving Business for Venture Capital

32:27 Avoiding Common Mistakes in Early-Stage Founding

35:07 Efficiency and Speed in Modern Product Development

37:56 Creating Enduring Value within a Specific Community

40:17 Building a Product that Solves a Genuine Problem



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Now We BuildBy Sam Marchant