Maura Shaftoe knows that when it comes to building a financial practice, connection is everything. Her success on LinkedIn isn’t about going viral—it’s about showing up with intention, clarity, and empathy. By leaning into short-form video, authentic messaging, and active engagement, Maura has created a digital presence that resonates with real people.

Here’s what’s working:

💡 3 Keys to Maura’s LinkedIn Strategy:

1. Keep Videos Short and Punchy
   Under 60 seconds, on purpose. Maura uses quick hits of wisdom to grab attention and make a lasting impact.
2. Lead with Authenticity
   Money is emotional. By being open and real on camera, Maura puts people at ease and earns their trust before the first conversation.
3. Engage Thoughtfully
   It’s not just about what you post. Maura actively supports other creators and joins meaningful conversations, increasing visibility and deepening connections.

For any advisor looking to use video to build trust and stand out, Maura’s approach is a masterclass in connection-first content.

🔗 Resources & Links

Connect with Maura Shaftoe

🔗 LinkedIn Profile:
 https://www.linkedin.com/in/maura-shaftoe/

📍 Learn more about her work:
 https://www.behavioralcashflow.ca/