Abercrombie & Fitch, Hollister, Aeropostale, American Eagle, and Pink were dominant clothing brands during the mid-2000s. Despite their immense popularity during this time period they are scarcely referenced in alternative fashion today. In this week’s episode Joseph and Nathan suggest that said logo-centric aesthetic be labeled “logoprep.” Amidst a larger discussion about prep in the mid-2000s the boys discuss the great recession, malls, Uggs, American Apparel (again), the Netflix film White Hot, and Why I Hate Abercrombie & Fitch by Dwight A. McBride.

Links:

Logoprep Pinterest board

Recorded on 12/03/2023