In this episode, Ben chats with Neil Stephenson, co-founder and CMO of Fanfinders — the company that operates Your Baby Club, the world’s largest community of new baby parents with more than 2 million members in the UK and U.S.

Neil covers the power of niche marketing, practical strategies for effective performance marketing to niche groups, and how to adjust your messaging to effectively target different audience segments.

Ben and Neil also discuss the optimization of user acquisition and how to sustain a brand’s growth over time through content marketing. If you want to make your digital marketing 10x more effective, this is the episode you can’t miss.

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