In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused. Hosts<ul><li><a href='https://www.linkedin.com/in/samviskovich/'>Sam Viskovich</a>, Founder at <a href='https://www.uttr.com/'>UTTR</a></li><li><a href='https://www.linkedin.com/in/ben-pollack-0874a575/'>Ben Pollack</a>,  Head of Marketing at <a href='https://parabola.io/'>Parabola</a></li></ul>

In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused. HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola

In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused. Hosts<ul><li><a href="https://www.linkedin.com/in/samviskovich/" rel="noopener noreferrer">Sam Viskovich</a>, Founder at <a href="https://www.uttr.com/" rel="noopener noreferrer">UTTR</a></li><li><a href="https://www.linkedin.com/in/ben-pollack-0874a575/" rel="noopener noreferrer">Ben Pollack</a>,&nbsp; Head of Marketing at <a href="https://parabola.io/" rel="noopener noreferrer">Parabola</a></li></ul>

EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity

Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.&nbsp; Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation.&nbsp;

Business

Marketing

Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.  Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation. 

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EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity

EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity