Parent Teacher Conferences have taken on a whole new meaning these last few months, mostly because millions of parents have become teachers--or at least teacher's aides--as their kids learn from home.

Parenting is already hard work. Add a pandemic, and it's merciless. But also rewarding, say our guests, Sandra Oh Lin, Founder/CEO of KiwiCo, JM Herrmann, VP, Strategy Director, Giant Spoon, Adweek senior writer Lisa Lacy and Doug Zanger, Adweek's Agencies editor.