Enter the true Data Storyteller to the world of Intelligent Content. Rob dives deep into analytics and emerges with a story that rings true from the C-suite down to consumer content. Three things you'll learn:

• How a fascination with statistical sports games led to a career of data and analytic storytelling

• Why the right KPIs may not be the same across the organization

• What is required foundational knowledge for applying data to content strategy

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 The Alchemy of Content Intelligence by Rob Silas