A self-described video growth hacker, Robert Cassard is a passionate entrepreneur who loves to help brands crack the code of online video—generating faster growth through online video than they ever thought possible.

Lately, Robert has been fixating on reality-based video marketing to and through the channel. By reality-based, Robert is referring to the fact that video marketing tends to turn out to be three times the challenge it looks like when companies first decide to undertake the effort.

In our discussion, Robert lays out the three stages in which effective video growth marketing happens.