How much are you worth? It’s a big question for entrepreneurs and small business owners who must decide, and often limit their income.

Adam Theobald, Founder and CEO at Beat the Q offers sage advice on this week’s show, admitting it’s been tough to earn less than your market rate as a startup business.

Xero In hosts Valerie Khoo and Rob Stone talk with Adam about his lessons starting a company that lets consumers pre-order and pay for cafe purchases. They cover everything from bootstrapping an idea, to developing a clear business strategy - and most importantly - dealing with the issue of how much money is enough.  

It’s a must-listen for aspiring entrepreneurs and established small business owners alike.