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Ep 4: Should you niche? Narrowing your target audience
Vic loves the saying: "If you market to everyone, you market to no-one" and she challenges you with this question: just because you can, does it mean you should?
Have you ever wondered if you should narrow your target audience a bit more?
Are you worried you'll make less money because you're targeting less people?
This episode will 100% help with the process. Vic has got 5 reasons why you should narrow down your target audience, and 5 simple steps how to reveal your target audience.
Find out about the YAY list and the GRR list too, how do you know which of your existing customers you want to attract more into your business, and who can you repel? It's a fun episode, packed with lots of examples to help you to refine who you're targeting.
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Connect with your Hosts:
Leisa on LinkedIn
Vic on LinkedIn
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Follow the show:
On Instagram
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View all episodes
By Scale Up Your Sales and MarketingVic loves the saying: "If you market to everyone, you market to no-one" and she challenges you with this question: just because you can, does it mean you should?
Have you ever wondered if you should narrow your target audience a bit more?
Are you worried you'll make less money because you're targeting less people?
This episode will 100% help with the process. Vic has got 5 reasons why you should narrow down your target audience, and 5 simple steps how to reveal your target audience.
Find out about the YAY list and the GRR list too, how do you know which of your existing customers you want to attract more into your business, and who can you repel? It's a fun episode, packed with lots of examples to help you to refine who you're targeting.
––––––––
Connect with your Hosts:
Leisa on LinkedIn
Vic on LinkedIn
––––––––
Follow the show:
On Instagram
––––––––