Software pricing is notoriously difficult and it doesn't matter how much you spend – the customer only cares about it's value to them.

You can’t sell your product until it’s built and the developers need paid to create the product; so how do software businesses make money if they are out of pocket before they even start? In this talk Rich gives you the key points to remember throughout your journey from startup to success.

Recorded at Business of Software Conference Europe 2019 in Cambridge, UK.

To listen to more BoS Talks, go to https://businessofsoftware.org/videos.