In this week's episode we delve into how society conditions us from a very young age to lean into what feels hard while undervaluing the work that feels natural and effortless. Many women find themselves in this situation—they excel at certain tasks but therefore feel uncomfortable charging for them. But here's the truth: just because something feels easy for you doesn't mean it has less value. Your unique skills, honed through years of experience and passion, will have huge value for the right clients and should be compensated appropriately.

This leads us on to the topic of the discomfort around invoicing clients and asking for exactly what we want. Why do so many of us feel this discomfort around money? Why do women seem to feel apologetic when asking for what they want? And why do we only attribute value to the things in life that feel difficult or painful? We share how to overcome resistance to the things we say we want but seem to be too afraid or unmotivated to go out and get. And how a simple mental reframe can make the goals that feel like a boring "to-do list" become an inspiring vision that you are motivated to go out and achieve.

Both Pia and Kaya have struggled to ask the people in their lives for the things they want. If this is something you also experience then give this episode a listen and see why this behaviour isn't serving you and how we are breaking free from these patterns. We share actionable tips on how to separate other people's expectations from the things you actually want and how to unashamedly go out and ask for them.