The Brandits

Ep 4: The Evolution of The Customer Buying Process

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In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson map the evolution of the consumer buying process over the years and discuss:

  • How consumers used to buy things before
  • How radically different the buying process is now, in the digital age
  • What brands did to influence consumers in the past
  • How brands can influence consumers now
  • Whether the retail space is dead, or just repurposed

    • For more read: https://www.equus-design.com/blog/the-evolution-of-the-buying-process-and-what-it-means-for-brands/

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