Another unique marker of e-commerce is what’s often called the long tail. This episode is about the rise of the niche and the unlimited selection, as a major development for consumers and small businesses.

You’ll hear from Kalyan Krishnamurthy (CEO of Flipkart), Ellen Siminoff (Founding executive of Yahoo! and former CEO of Efficient Frontier), Mark Britto (Former executive at Amazon and current executive at PayPal), Erik Brynjolfsson (Professor at Massachusetts Institute of Technology); Chris Maguire (Cofounder of Etsy), Haroon Mokhtarzada (cofounder of Webs.com), Ruslan Fazlyev (CEO of Ecwid), and Brian McCullough (Host of the Internet History podcast).