You might've heard the term "branding" being tossed around a lot in the world of business, and unfortunately in the past few years, it's developed a bit of a bad rep. A lot of people think that branding is just a marketing gimmick that businesses use to jack up the perceived value of their product / service, when in fact, it’s about knowing WHO you are, and using those unique factors to distinguish yourself and start attracting the right people your way. If that’s something you’re struggling with, you’ll definitely want to tune into this episode to get your crash course on “branding 101”!