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Ep 4: What is the difference between the different attribution settings on Meta?
In this episode we will walk through the different attribution settings on Meta, and how to use them. Should you use 1 day click, 7 day click, and how should you optimize the use of the different settings for your business?
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.
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By Measurement TalksIn this episode we will walk through the different attribution settings on Meta, and how to use them. Should you use 1 day click, 7 day click, and how should you optimize the use of the different settings for your business?
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.