When you click on an ad, that means it’s intriguing. But when that click leads to an actual conversion, that means the ad has served its purpose.

Now, what exactly made it so effective?

On this episode, we talk about the last time we’ve seen a compelling ad that made us give up our email, or even give up some cash. Our team also looks at the way ads are targeted on different forms of media, and which brands have the most persuasive messaging.