<p>The one where Drew reviews the prevailing means of customer segmentation and shows why that's basically useless online. He then shows you how you should think about segmenting your customers based on behaviour.</p>

The one where Drew reviews the prevailing means of customer segmentation and shows why that's basically useless online. He then shows you how you should think about segmenting your customers based on behaviour.

Ep 4 Why I Don't Care About Sex (And Why You Shouldn't Either) - an intro to Behavioral Segmentation

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

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Ep 4 Why I Don't Care About Sex (And Why You Shouldn't Either) - an intro to Behavioral Segmentation

Ep 4 Why I Don't Care About Sex (And Why You Shouldn't Either) - an intro to Behavioral Segmentation