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Have you ever had a call or meeting with a potential customer go SO good you thought the gig was already in the bag… only for the whole thing to go up in smoke in the end? We all have… and you’re left scratching your head wondering what the heck just happened. You see… there’s sometimes a hidden meaning behind certain words and phrases scaring off your potential customer (and killing…
Source
Have you ever had a call or meeting with a potential customer go SO good you thought the gig was already in the bag… only for the whole thing to go up in smoke in the end? We all have… and you’re left scratching your head wondering what the heck just happened. You see… there’s sometimes a hidden meaning behind certain words and phrases scaring off your potential customer (and killing…
Source