Laurie B. Squire, Director of Ticketing & Business Insights at Imagine Exhibitions Inc., joined Mike Evenson on episode 40 of the Unobstructed podcast. Laurie is a collaborative, results-driven sales and guest experience professional with over two decades of expertise generating revenue in live entertainment venues, museums and attractions.

They discussed the importance of data-driven decision making, storytelling, looking outside of your core industry to meet revenue goals, pricing strategies, things live events professionals can learn from attractions & exhibitions, optimizing per capita spending, and much more!

Quick links:

• Laurie Squire on LinkedIn
• Imagine Exhibitions, Inc.
• Dino Safari USA
• Downton Abbey: The Exhibition
• Box Office Ticketing Software