Mike Swaff discussed his journey in developing "Potent Management Group" and the meaning of the brand. He also gave his perspective of the brand motto "3 steps ahead" by thinking of life as a chess move. 

Mike described the processed of acquiring artists, booking shows, developing revenue, and videography. Giving back to the community and starting a foundation were other topics discussed. 

Here is Mike, "Potent Mgmt Group" and "The Potential Foundation" outlets:
@mike_swaff
@potentmgmt
@potential_foundation

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Insightful Principles outlets:
https://linktr.ee/insightfulprinciples