Burnt Hands Perspective

Ep 40: From Navy SEAL to Ice Cream Entrepreneur - How to build a food brand that sells


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When Navy SEAL Chris Fettes packed an ice cream maker into his cruise box and churned frozen desserts with camel's milk in the deserts of Iraq, little did he know he was laying the foundation for his post-military career. This extraordinary journey from special operations warrior to gourmet ice cream craftsman reveals the unexpected ways passion can transform into purpose.

Chris shares with raw honesty how he navigated the challenging transition from military service to entrepreneurship, addressing the psychological shift from team-based validation to self-validation required for business success. "If you're not willing to start from the bottom," he explains, "you're never going to move forward in the culinary world." This philosophy led him to invest $4,000 in ice cream formulation school before earning his first dollar—a decision that seemed questionable to others but proved essential to developing his exceptional product, Be Free Craft Ice Cream.

What sets Be Free apart isn't just the remarkable creaminess and innovative flavors (like tea and cookies or mascarpone with fig jam), but the heartfelt connection to service. Flavors like "Millie Mint" and "Point Man Pistachio" honor fallen teammates, with proceeds supporting their families. The business has evolved from home deliveries from coolers to a thriving café in Virginia Beach and now distribution deals that will take the brand nationwide. (look out for it soon!) 

Whether you're a culinary enthusiast, aspiring entrepreneur, or simply someone who appreciates an inspiring story of reinvention, Chris's journey demonstrates how discipline, determination, and a willingness to start small can transform a simple passion into something extraordinary. Check out Be Free at their Virginia Beach Cafe location or follow their expansion:

WEBSITE: https://befreeicecream.com/

INSTAGRAM: https://www.instagram.com/befreecraft_cafe

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Burnt Hands PerspectiveBy Antonio Caruana and Kristen Crowley