Prefer to watch? You can find the video version of this episode on YouTube here: 
https://youtu.be/D9lG-fSiTlk

Customers leaving your company is a sad reality of business that, in many cases, cannot be avoided. But what should you do with these lapsed clients? That's the topic of today!

In this episode, James and Nick talk about what to do in this situation and use some examples from brands such as Huel to showcase methods you can employ in your own business. Lapsed customers might be inevitable in some instances but getting valuable feedback from them or winning them back to your company can be easier than you might think. 

How do you feel about lapsed customers? Let us know in the comments below and don't forget to follow us on TikTok for highlights from each episode: https://www.tiktok.com/@the_fake_marketer