Twenty five years into running Fulling Management and Accounting in Olathe, Kansas, Rusty Fulling has seen the full arc of small business pain. Owners projecting four million in sales who haven't taken a paycheck in months. Products that lose a hundred dollars every time they sell. The Ponzi shuffle of running new projects to cover old ones. Rusty's work as a fractional CFO is about pulling founders out of that cycle. In this conversation he also opens up about the hospital visit that pushed him to start his own firm and the mission trip that changed how he ran it.