On today’s episode, I dug into the power of referrals and why they’re so vital for building a reliable, sustainable business. I shared how, unlike short-term traffic strategies like ads or walk-ins, referrals are truly the long game. They’re about building relationships and systems that consistently bring business your way. I also talked about the importance of knowing exactly where your referrals are coming from, tracking the numbers, and why it matters for scaling up. This approach doesn’t just yield consistent business, it helps you become less reliant on those unpredictable shifts in platforms and algorithms.

I also emphasized the value of genuine connection over cold blasting people, sharing a couple of practical messaging techniques I use myself to foster meaningful interactions. Building a referral network is all about giving first, connecting strategically, and doing something every single day, whether that’s sending a card, sharing an article, or just reaching out to ideal prospects with helpful info. Referrals aren’t magic; they take effort and intention, but if you play the long game and shift your mindset, they can become a powerful engine for growth. Stay tuned for the numbers breakdown in the next episode. I’ve got some secrets to share!

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