Episode Summary

In this episode of Sunny Side Up, host Chris Moody interviews Maurina Venturelli, a marketing expert, about the power of a great message and bridging the gap between B2B and B2C marketing. Maurina emphasizes the importance of aesthetics, visuals, and relatability in marketing efforts, as well as the need for personalized approaches and building relationships in account-based marketing. She shares insights on the role of offers and experiences in engaging the audience and discusses the challenges of aligning product marketing and demand generation teams. She also suggests considering an executive coach, an educator, or even a child for inspiring perspectives on leadership and marketing.

About the Guest

Maurina Venturelli was born and raised in small-town Anaconda, Montana. Shortly after graduating college, she found herself in the Bay Area. Her marketing career started in social media, creating content for HopeLab, a non-profit dedicated to social innovation at the intersection of tech and youth mental health. From there she went on to product marketing at WhitHat Security and later found her way in Demand Generation.

Connect with Maurina Venturelli

Key Takeaways

- The power of a great message and its impact on attracting an audience.

- Bridging the gap between B2B and B2C marketing for more effective strategies.

- Emphasizing aesthetics, visuals, and relatability in marketing efforts.

- The significance of personalized approaches and relationship-building in account-based marketing.

- The role of offers and experiences in engaging the audience and creating memorable experiences.

- Challenges and benefits of aligning product marketing and demand generation teams.

- The importance of trust, resolve, and shared outcomes in marketing collaborations.

- Cultivating writing talent within existing teams through inspiration from magazines and other creative sources.

- Exploring the psychology of marketing and the need for understanding and empathy in messaging and communication.

- Recognizing the value of diverse perspectives, including those of executive coaches, educators, and children, for fresh insights and inspiration.

Quote

"Change is hard, but we need to embrace the idea of diversifying the way we go to market." - Maurina Venturelli

Recommended Resources

Book

Shout-out

Kate Gigax – Founder at Development Corps

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