Apartment websites may look better than ever—but are they actually performing better for renters?

In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down why many apartment websites are becoming overly complicated, slower, and harder to use despite advances in technology and design.

From hidden pricing and chatbot overload to slow load speeds and confusing navigation, this episode explains what renters actually care about—and why the best-performing websites are often the simplest.

You'll learn:

• Why some apartment websites are hurting conversions despite looking "luxury"
• What renters actually want first: pricing, floor plans, availability, and specials
• Why the floor plans page is one of the most important pages on the site
• How slow websites increase Google Ads costs and hurt performance
• Why too many pop-ups and chatbots create friction instead of conversions
• The biggest conversion mistakes: hidden pricing, confusing navigation, and weak CTAs
• What the ideal apartment website experience should actually feel like

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!