Jo speaks to Richard Busby, founder and CEO of BDS Sponsorship.

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BDS Sponsorship’s extensive range of sponsorship experience, dating back to the early days of the industry, means that we are now one of the leading sponsorship consultancies in the UK, acting for both sponsors and rightsholders. Staffed by passionate and dedicated industry experts the BDS Sponsorship team identifies and delivers creative, and appropriate, strategic sponsorship solutions for clients.

We are committed to delivering for clients and to building excellent relations with clients. We have worked with clients over long periods of time, and we are often re-employed by rightsholders and clients employ us as they move companies."

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