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In this episode, Sarah Bowen and Merle van den Akker speak with the wonderful Dilip Soman about professional identity, the behaviorally informed organisation, and his work at BEAR (Behavioural Economics in Action at Rotman). We get into the power of metaphors, how to improve the way we communicate behavioural science, and how to get around the "RCTs-are-the-gold-standard" problem when applying behavioural science within organisations.
Finding Dilip:
BEAR: https://www.rotman.utoronto.ca/FacultyAndResearch/ResearchCentres/BEAR
Dilip Soman at Rotman School of Management: https://www.rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/Soman
Twitter: https://twitter.com/dilipsoman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Questioning Behaviour Socials:
Music: Derek Clegg “You’re the Dummy”
By questioningbehaviourIn this episode, Sarah Bowen and Merle van den Akker speak with the wonderful Dilip Soman about professional identity, the behaviorally informed organisation, and his work at BEAR (Behavioural Economics in Action at Rotman). We get into the power of metaphors, how to improve the way we communicate behavioural science, and how to get around the "RCTs-are-the-gold-standard" problem when applying behavioural science within organisations.
Finding Dilip:
BEAR: https://www.rotman.utoronto.ca/FacultyAndResearch/ResearchCentres/BEAR
Dilip Soman at Rotman School of Management: https://www.rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/Soman
Twitter: https://twitter.com/dilipsoman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Questioning Behaviour Socials:
Music: Derek Clegg “You’re the Dummy”