Our guest today is Ferdaus, founder of the branding company Neu Entity whose clientele includes MediaCorp, MOE, HP, and Citibank. Before starting this company Ferdaus worked as a web creator and eventually rose to become the creative lead in a company. By now you must have guessed what we will be talking about in today's podcast. That's right. Branding. And you might also have noticed that our social media platforms like Instagram and Facebook and Youtube, they all look different, nicer, well that's thanks to Ferdaus and his team of designers.