This week we dive into social media, personal branding, and building a platform as a runner or endurance athlete. Georgia shares how she grew an online presence through consistency and storytelling, while Matt breaks down the importance of brand alignment, honesty, and knowing your “why.”

We also share lessons from the latest TPP triathlon camp, talk about staying motivated when you're not chasing a race, and answer your questions on strength training vs. Pilates, retiring shoes, and Asics reviews.

Also inside:
– Georgia’s triathlon prep & social media growth
– Matt’s reflections on mental health, motivation & identity
– The power of content that helps your past self
– When to share vs. when to protect your journey
– TPP triathlon camp highlights

🎧 Listener Q&A:
– Strength training vs. Pilates: what’s better for runners?
– How do I know when to retire a pair of running shoes?
– Thoughts on the new Asics models?

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