There are many ways to see bits and pieces of customer data across the enterprise but what holistic strategies can you use to tap into the right data? What questions and data could actually create an unfair competitive advantage for your business? In this episode I summarize a month of customer strategy interviews and best practices. I include clips from previous guests, Custora’s Jordan Elkind, MIT’s Michael Schrage and Electronic Art’s Jodie Antypas. Finally, I wrap up with three insightful nuggets. Please help me spread the word about building your business equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at
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