Kathleen Fordyce is a copywriter who harnesses the power of storytelling to help health, wellness and creative business owners level up their website copy and marketing so they can grow their business and make an impact in the lives of those they serve. She’s also a book addict, wife, and mom of two living in New York. 

What we discuss in this episode:

• Kathleen shares her story of entering motherhood and finding her path after the death of her husband
• How to figure out what our message is and allowing that to evolve as our business grows
• Kathleen shares how to create a messaging guide including goals, tone of voice and values and how to utilize it as you create copy
• Creating a bulleted list of copy goals or outline what you want to write to help us not go off on a tangent
• The importance of truly knowing who you're serving and having specifics in your copy - and Kathleen even shares an example for us

Resources and Links:

• Website: KathleenFordyce.com
• Instagram: @katfordyce

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