Help my DTC grow

EP 41. How can data analytics and customer feedback be used to improve personalization for DTC brands? - Rasmus Houlind from Agillic


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How can data analytics and customer feedback be used to improve personalization for DTC brands?

Rasmus Houlind is a well-known author, speaker and consultant in the Nordics. After 10 years of consulting within digital marketing and marketing automation, in 2015 he published his first marketing book. Later in 2019, he followed up with the omnichannel marketing bestseller ‘Make it all about me’. Since then he has evangelized Omnichannel Marketing and Marketing Automation from a position of Chief Experience Officer with the Nordic Martech company Agillic.

From this episode, you will get the answers to the following questions:

  • What are the three types of personalization, and how are they different from one another?
  • What are the necessary steps to start with personalization?
  • What is the first step for implementing product recommendations on a website from a personalization perspective?

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