Channel Edge

Ep. 41 - Jennifer McCready: Channel Strategy From Scratch


Listen Later

"The first thing is making sure you have the right mix of partner types in your ecosystem..."

Jennifer McCready is the Global Channel Chief for Steelcase, bringing more than 18 years’ professional experience successfully managing sales teams, marketing teams, project teams and technology/devices strategy for enterprise companies like Microsoft. Upon joining Steelcase, Jennifer had the chance to build her channel programs from a clean slate - a compelling opportunity for any of us who have been dropped into legacy ecosystems.

...more
View all episodesView all episodes
Download on the App Store

Channel EdgeBy 360insights