If there's one social media platform with the most potential for artists and bands right now, it's TikTok. Whether you're creating original content or hopping on the trends, it's well worth having an active account.

In this episode, we talk to Brian Hayes (Coach Hayes) about his work with TikTok for artists like Johnny 2 Phones and sports organizations. We talk about what types of content work best on the app, the unimportance of production value, how to be authentic and still strategic, repurposing your content for TikTok, and choosing TikTok influencers to work with.