In this episode of The WTiN Podcast, we talk to Claire Hausler, founder of Merineo – an Australian company best known for its merino wool swaddling bags. 

Having grown up on a wool growing farm in western Victoria, Australia, Hausler has always had an appreciation for merino wool. But it was while she was on maternity leave with her first child when she began to consider developing a product and business with this fibre. Now, four years later, Merineo specialises in swaddling bags and babywear that can help infants to sleep better and settle faster. 

In this podcast, Hausler talks about the initial idea and how she developed the first product with families at a hospital. She talks more about merino wool and swaddling and how this combination helps both babies and parents gain a better quality of life. Elsewhere, she chats about the shift in wool over the last few decades and where she hopes the company is heading.