The craft beer landscape continues to change at a rapid pace. We are still seeing new breweries popping up every other week, some have sadly closed, and the number of new beers hitting bottleshop shelves is out of control.

So how do breweries cut through the clutter in a crowded market, and more importantly remain relevant in the eyes of a very promiscuous drinker base?

For well established brand, Stone & Wood, their approach has been to diversify their offerings and as such they have created a number of other brands within the Stone and Wood family...Fixation, Forest for the Trees and Counter Culture. All of these sub brands explore different elements of brewing and allow the company to try new ideas and reach those drinkers who are always looking for the next big thing.

NPD Manager Sam Martin and Creative and Community Manager Jasmin Daly join me for this entertaining and informative chat!

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