On this episode of Built on Strategy, we are joined by Kayce Pearson, Chief Development and Marketing Officer at the Annandale Village, a nonprofit that helps adults with developmental disabilities and acquired brain injuries. We discuss the journey of falling in love with a mission, developing a marketing strategy focused on philanthropy, and the emotional challenges of serving and representing people in need. At the center of Annadale Village’s values is the idea of turning disability into possibility and capability, made possible by the power of stewardship. Donor engagement and messaging concerning the impact of charity have evolved significantly due to the COVID-19 pandemic, and Kayce is an expert at engaging stewards and donors during these unprecedented times.