There’s a big difference between customers and clients and understanding it can be the key to long-term business success.

In this episode of Behind the Small Business, Kevin sits down with Nate, owner of Practical Metals, to break down how a customer-first mindset can evolve into lasting client relationships. Nate shares how focusing on real needs, not just transactions, has helped grow a sustainable business.

He also dives into lessons learned during his time in the military and how that experience shaped the discipline, leadership, and foundation behind Practical Metals.

Whether you’re just starting out or looking to strengthen client loyalty, this conversation offers practical insight you can put to work immediately.

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