If you’re a Gen X woman who: 

→ has shied away from aging, 

→ thinks that you’ve entered the stage of life where you’re supposed to be winding down, or

→ are tired of being told by society that you have no value at this age, 

then this episode will have you embracing the power of being “pro aging.” 

This episode is a no-fluff, high-truth convo with Barbara Brooks, founder of SecondActWomen, about the fire and frustration that come with being overlooked in a culture obsessed with youth and 30 under 30 lists.

We explore what it means to be pro-aging, how to embrace “solo aging,” and the importance of seeing aging as a privilege and opportunity to bloom again!  Barbara shares her own journey of not being able to find a job in her mid-40’s, the challenges faced by women over 40, and how it all led to her becoming an accidental entrepreneur in her late 40’s.  And, geek out on the statistics Barbara shares on how Gen X women are fueling the longevity economy and launching businesses in record numbers.

Come along for a wild Gen X ride as Barbara talks about growing up with an inspiring mom who helped give her the resilience she needed along her path, all things Gen X childhood, and a lifelong love of music!  

This episode will remind you that you're not wilting on the vine after 40—you’re just starting to bloom!

👉🏻 Read the full show notes and connect with Barbara on the episode website. 

👀 Watch on YouTube

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Stay Gold, Gen X’ers . . . .

TIMESTAMPS

[00:00] Embracing Pro-Aging: A New Perspective

[00:38] The Gen X Shift Intro

[01:23] Host welcome to Season 2

[04:25] Meet Barbara Brooks of Second Act Women

[14:49] Inspiration from a Powerful Mom

[17:38] Becoming an Accidental Entrepreneur After 45

[22:02] Experiencing Ageism in Midlife

[25:23] The Power of Women in the Economy and the Impact of Ageism

[28:47] Women Blooming After 40

[31:05] Redefining Generational Stereotypes

[34:25] Defining Pro-Aging and Privilege of Aging

[37:42] PBS Documentary and Discussion of Pro Aging and Solo Aging

[43:51] Understanding Solo Aging

[47:02] Statistics on Women in the Workplace and Business

[48:55] What Gen X'ers Bring to the Workplace and Small Business

[51:23] Where to Connect with Barbara

[51:54] Gen X Lightning Round

[56:00] Host Wrap-Up

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