David Coyle is an amazingly creative marketer and on this podcast, you'll discover some of the strategies he's used to dominate the dry cleaning market in his hometown of Wichita, Kansas.  (He's achieved over 70% market share with 17 locations and 23,000 clients - with prices that are 20% higher than his competitors!)     On this podcast, David talks about his path from "used car selling" to creating meaningful client experiences that are truly magnetic.  We discuss direct mail, shock-and-awe packages, thank you cards, and much more.    It's fast-moving, packed with valuable insights, and fun.  Don't miss it.