The Gen Z Marketer

Ep. 41: Red Notice Stole the MOA Globe and Missed the Mark


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Netflix's Red Notice is the newest action film from the streaming service. In line with this release, the platform had a campaign wherein they "stole" SM MOA's iconic globe. The campaign made netizens buzz, with news outlets, police, and other brands being thrown into the mix. The hullabaloo generated a lot of memes and audiences were amused, confused, and panicked.

The heist missed the mark for a lot of reasons; find out why in this episode.

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The Gen Z MarketerBy Jamiya Umali, MA IMC