Digital Marketing in the World of Film, With Scott Zimbler. Today on Not Real Art we are joined by our friend, Scott Zimbler, founder of the Home Brew Agency here in LA. Scott works with some of the most creative people in the film industry and has designed digital advertising content for blockbusters such as The Lego Movie and Fantastic Beasts. We have a conversation about his employment history, including his time at Electronic Arts and Paramount Pictures, and we discuss how the design landscape has changed over the last few years. Scott tells us about being one of the early advocates of the Internet in the 90s, navigating the power struggle between game designers and marketers and why he believes marketing is in his DNA. In talking about his company, Scott reveals a profound commitment to art and authenticity and establishing a healthy home-work balance for his employees. He shares about the importance of trust, instituting sabbatical programs and building into the career development of his staff members. Tune in today to find out more about Scott and his industry-leading business! Key Points From This Episode:  Why Scott decided to start his own company His frustrations with working for advertising agencies What makes Home Brew Digital Agency unique How he introduced digital marketing to some of the big names His big break with Titanic! What he did for Electronic Arts The necessity of social media marketing How CPG companies teach you the value of a strategic approach Why marketing is harder than ever The importance of having a strong account team A few of their runaway success campaigns Being an employee-friendly company How Scott views his role in the company Who their biggest competitors are How design has evolved over the last few years The importance of investing in employee career development Links Mentioned in Today’s Episode: Scott Zimbler on LinkedIn — https://www.linkedin.com/in/scott-zimbler-5612106/ Scott Zimbler on Twitter — https://twitter.com/szimbler?lang=en Home Brew Agency — https://homebrewagency.com/ Home Brew Agency on Instagram — https://www.instagram.com/homebrewagency/ Indiana University — https://www.iu.edu/ California State University Northridge — https://www.csun.edu/ America Online AOL — https://www.aol.com/ Paramount Pictures — https://www.paramount.com/ 21st Century Fox — https://www.21cf.com/ Apple — https://www.apple.com/ Electronic Arts — https://www.ea.com/en-gb James Cameron on Twitter — https://twitter.com/JimCameron Procter and Gamble — https://us.pg.com/ The Blacklist on NBC — https://www.nbc.com/the-blacklist The Lego Movie — http://www.thelegomovie.net/ Fantastic Beasts — https://www.fantasticbeasts.net/ Warner Brothers — https://www.warnerbros.com/ Happy Death Day 2 — https://www.warnerbros.com/ Universal Studios — https://www.universalstudioshollywood.com/ McKinsey & Company — https://www.mckinsey.com/about-us/overview Boston Consulting Group — https://www.bcg.com/ George Lucas — https://www.imdb.com/name/nm0000184/bio Wiz Khalifa — http://www.wizkhalifa.com/ Man One — http://www.manone.com/ Man One on Twitter — https://twitter.com/ManOneArt Scott “Sourdough” Power — https://www.instagram.com/sourdoughpower/ Not Real Art Conference — https://www.notrealartconference.com/ Not Real Art on Instagram — https://www.instagram.com/notrealartofficial/ Hueman — http://www.huemannature.com/ Logan Hicks — http://workhorsevisuals.com/new/ Jorge Gutierrez — http://www.super-macho.com/ Man One — http://www.manone.com/ Netflix — https://www.netflix.com/za/